Lux Travel DMC expands luxury Vietnam packages with award-winning cruises

Lux Travel DMC is deepening its partnership with Lux Cruises Group to build more premium Vietnam itineraries, including private tours paired with award-winning river cruises. The move is aimed at travel agencies, tour operators and family travelers looking for customized luxury trips across land and water.

Why it matters: - The partnership gives Lux Travel DMC a stronger luxury offering in Vietnam by combining private land tours with premium cruises. - The collaboration is also designed to help travel agencies and tour operators sell more tailored family trips and high-end itineraries. - Award recognition for Heritage Cruises and Emperor Cruises adds a marketable quality signal for buyers and partners.

What happened: - Lux Travel DMC expanded its partnership with Lux Cruises Group, whose brands Heritage Cruises and Emperor Cruises were recognized at the Travel + Leisure Luxury Awards Asia Pacific 2025. - Heritage Cruises and Emperor Cruises Ha Long ranked eighth and tenth, respectively, in the "Best River Cruises" category. - The partnership is being used to build combined Vietnam programs that pair private tours with stays aboard Lux Cruises Group vessels. - The companies are both part of the LuxGroup ecosystem.

The details: - Lux Travel DMC handles private visits, hotels and transfers. - Lux Cruises Group provides the sailing programs and onboard services. - The two teams coordinate itineraries around boarding and disembarkation times. - Programs can combine a Hanoi stay with a cruise in Lan Ha Bay. - The length of each stop and the balance between cultural visits and rest are adjusted to customer demand within the cruise schedule. - The agency says the model gives distribution partners more flexibility to position trips around culture, family time or a slower pace. - Lux Travel DMC also takes requests from travelers seeking custom trips and from tourism professionals exploring programs for their clients. - Heritage Cruises highlights Vietnamese maritime heritage and Bạch Thái Bưởi, a pioneer of river transport in the early 20th century. - Emperor Cruises draws inspiration from Bảo Đại’s lifestyle in the 1930s. - Amiral Cruises is also part of the partner's portfolio. - The historical themes, Vietnamese cuisine and shore experiences can be built around one trip concept.

Between the lines: - The award wins give the partnership a clearer premium story in a crowded luxury travel market. - The product design is not just about adding a cruise to a tour. It is about aligning the ship, the route and the onshore experience around one theme. - Family travel is emerging as a practical growth lane because the package can be adjusted for group makeup, mobility needs and dietary requests. - Pham Ha, founder and CEO of Lux Travel DMC, said the goal is for each experience to fit coherently into the trip and to connect land and water in a more personal way. - The agency uses suite configurations on Heritage Bình Chuẩn and the Kids’ Club on Emperor Cruises Legacy Halong as family-focused options, depending on availability and vessel choice.

What's next: - Lux Travel DMC plans to keep using the partnership to develop more luxury Vietnam itineraries for both direct travelers and trade partners. - The company will continue tailoring trips based on travel dates, trip length and client preferences. - The agency will also keep marketing the combined land-and-cruise format as a way to present Vietnam through culture, heritage and family-friendly luxury.

The bottom line: - Lux Travel DMC is turning award-winning cruises into a stronger luxury sales platform, with Vietnam itineraries built to sell to both travelers and the trade.