XS.com appoints Hanna Le as Vietnam regional business development director

XS.com has named Hanna Le as Vietnam regional business development director, bringing back a former country manager to lead growth, partnerships and market expansion in one of the broker’s key markets. The move underscores the company’s push to deepen its presence in Vietnam as it looks to strengthen local relationships and support broader regional growth.

Why it matters: - XS.com is putting an experienced local market operator in charge of its Vietnam growth plans. - The appointment is aimed at strengthening partnerships, expanding business opportunities and reinforcing the company’s presence in Vietnam. - The move signals a wider push to support XS.com’s regional leadership and long-term expansion strategy.

What happened: - XS.com appointed Hanna Le as Vietnam regional business development director. - Le is returning to XS.com, where she previously served as country manager. - The company announced the appointment on November 4, 2026.

The details: - In the new role, Le will oversee business development initiatives in Vietnam. - Her priorities include expanding partner relationships and identifying growth opportunities. - Le will work closely with regional teams and marketing staff to align efforts with the needs of clients and partners in Vietnam. - Before rejoining XS.com, Le was business development director at GTCFX, where she managed sales teams and partner relationships. - Earlier, she was country manager at Radex Markets, overseeing business development and retail sales teams, hiring, training and local market strategy. - She also worked as sales manager at Info Finance – CFD Media, supporting brokers entering the Vietnam market through branding, industry networking and tailored marketing activities. - Le has also worked as senior sales officer at Shinhan Bank. - Le said she is excited to take on the role and will focus on strengthening local presence, building strategic partnerships and creating new opportunities for partners and clients. - Wael Hammad, XS.com group chief commercial officer, said Le’s market knowledge, leadership experience and familiarity with XS.com make her a strong fit for the role.

Between the lines: - XS.com is leaning on someone with direct Vietnam experience rather than bringing in an outside executive. - That choice suggests the company wants faster execution in a market where local relationships and market knowledge matter. - Le’s return also reflects an emphasis on continuity, since she already knows the company and its operating model.

What's next: - XS.com is expected to keep building its Vietnam partner network under Le’s leadership. - The company will likely use the role to identify new business opportunities and deepen engagement with local clients and partners. - XS.com says the appointment supports its broader commitment to long-term growth and regional expansion.

The bottom line: - XS.com is betting on local expertise to accelerate its Vietnam strategy.